Summary: Omnisend, a leading provider of marketing automation technology, now leverages NordLayer Intelligence by NordStellar to proactively monitor and mitigate external threats before they escalate.
As a provider of a marketing automation platform used by over 150,000 online stores worldwide, Omnisend must stay ahead of cyber threats at all times. To achieve this, the company relies on solutions like NordLayer Intelligence.
Industry: Marketing technology
Challenge: Limited visibility into external cyber threats and dark web exposure
Solution: NordLayer Intelligence threat exposure management platform
Results:
Omnisend provides a cutting-edge marketing automation platform for e-commerce brands, dedicated primarily to email and SMS marketing. The company’s solution is used by over 150,000 online shops worldwide. In 2022, Omnisend was ranked #77 in the Financial Times ranking of Europe’s 1000 fastest-growing companies, and earned the #44 spot in the Deloitte UKFast50 for the third consecutive year.
While Omnisend already had several protective measures in place to ensure strong protection of its data and infrastructure, some threats remained under the radar. This was due to the company’s limited visibility into areas such as the dark web. As a result, Omnisend didn’t have the means to monitor leaked company credentials or data compromised by malware.
The company decided to address this after its team attended a live demo of NordLayer Intelligence, where the platform was used to assess their threat exposure using actual company data. The results were eye-opening. Once they saw what kind of information NordLayer Intelligence was able to uncover about their business on the dark web, they decided to take appropriate action. In their own words: “Like any professional security team with high standards, we couldn't just walk away from such findings.”
Shortly after the demo, Omnisend decided to move forward with the NordLayer Intelligence by NordStellar platform. The decision was based on three factors:
The company was most impressed with NordLayer Intelligence’s ability to detect leaks involving employee credentials, a threat vector that often goes unnoticed. Omnisend also praised the platform for providing clear, practical feedback that the team could act on right away, rather than just basic notifications.
To gain insights into external threats targeting the company, Omnisend is making full use of all NordLayer Intelligence’s features, including:
NordLayer Intelligence by NordStellar delivers findings that include risk levels and contextual information about security events to help Omnisend better understand the specific circumstances surrounding each incident. As a result, it significantly improves the company’s cybersecurity posture and threat response.
The findings provided by NordLayer Intelligence help Omnisend’s security team prioritize their tasks and dedicate more attention to other urgent issues. As Žygimantas Stauga, Director of Information Security at Omnisend, said, “There is always an issue to address, but resources are limited. That’s why it’s crucial to prioritize tasks when planning security activities. Insights from NordLayer Intelligence help us do exactly that.”
NordLayer Intelligence has also helped the company uncover the root cause of a past security incident. Although the issue had already been handled, the team wasn’t sure exactly what had caused it. Thanks to NordLayer Intelligence, they discovered it was malware. This revelation had a big impact on the company’s processes and led to important changes in its threat response strategy.
Today, instead of guessing if there’s any trouble, NordLayer Intelligence immediately notifies Omnisend whenever external threats require their attention. With this information, the company can mitigate risks before they escalate.
“NordLayer Intelligence by NordStellar is the missing puzzle piece in most organizations’ cybersecurity, catching threats that slip past other defenses.”
Žygimantas Stauga, Director of Information Security at Omnisend
Curious what hackers might know about your business? See NordLayer Intelligence in action—book a demo with us and learn about the risks you’re probably unaware of.
Agnė Srėbaliūtė
Senior Cybersecurity Copywriter
After spending a decade writing across media, PR, and advertising, Agne has been specializing in technology and cybersecurity content, focusing on IP address management, networking, zero trust, and internet infrastructure. She helps businesses understand complex technologies through clear, engaging, and sometimes creative content.
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