Summary: Tired of VPN maintenance? See how SoundCloud saved 95% of IT admin time and simplified global team access with NordLayer’s Business VPN.
SoundCloud is one of the largest cloud-based music streaming platforms in the world, connecting millions of listeners and creators across the globe. The company has more than 130 million monthly users and hosts over 250 million audio tracks.
Headquartered in Berlin, with offices in London, Los Angeles, and New York, SoundCloud operates in over 190 countries. Each region brings unique markets and localization needs, requiring a flexible, secure solution to keep teams connected and protected.
With SoundCloud expanding globally, their marketing team needed a reliable business VPN with broad location coverage. The company chose NordLayer to provide its marketing and developer teams with an easy setup, strong connectivity, and seamless protection.
SoundCloud faced several challenges with VPN reliability and geographical coverage. The company was looking for an easy-to-use solution that could provide stable, secure VPN connections in specific markets for localization and marketing purposes. Rafał Kamiński, IT Director at SoundCloud explains:
“Before adopting NordLayer, we struggled with complex VPN maintenance. Also, our previous solution lacked the geographic coverage we needed, for example, in countries like Egypt, Congo, Mexico, or Taiwan.”
To find the right fit, SoundCloud evaluated several VPN tools, focusing on strong security credentials, ease of use, and simple deployment for non-technical users. After shortlisting and testing a few options, they selected NordLayer. It stood out as a reliable, easy-to-use, and budget-friendly solution that met all their requirements.
By switching to NordLayer, SoundCloud simplified VPN use for employees, improved global connectivity, and saved time and resources. What started with just one team quickly expanded to around 90 users across departments.
"With NordLayer, I save 95% of the time I used to spend on setup and maintenance. What used to take hours is now a one-minute task. And that’s not just time saved, it’s real cost savings, too."
SoundCloud’s IT team deployed NordLayer in less than a day. With bulk user uploads and simple installation on MacBooks, the setup was effortless. Most users needed only a short tutorial and could log in instantly via Google SSO.
Some teams, like the designers in Berlin, needed to access vendor servers that only accepted U.S. IP addresses. With NordLayer, they could switch VPN locations in seconds and connect instantly, bypassing location restrictions without manual workarounds.
“With NordLayer, switching IP locations is easy. It solves the problem instantly, with no delays or complications."
By removing the need for internal VPN infrastructure, international travel, or manual system setup, NordLayer helped SoundCloud save both time and money. IT teams could focus on strategic tasks instead of troubleshooting VPN usage.
Adoption started small with the marketing team, then expanded organically as more employees saw the benefits. Today, nearly 90 users rely on NordLayer’s Business VPN to stay connected securely and easily.
"It started with 10 or 20 users. But like a snowball, it grew fast. One person told another, and suddenly we had almost 100 people using NordLayer across the company."
With NordLayer, managing users is straightforward. IT manually creates and deactivates accounts, while Google SSO enables secure, one-click login, which is easy even for non-technical users.
"NordLayer is super easy to use. Our team just clicks one button with Google SSO and they're in. No setup hassle, no extra steps. It just works."
“Setting up NordLayer for a new employee at SoundCloud takes just a couple of minutes, making onboarding fast, simple, and stress-free.”
SoundCloud has been using NordLayer for five years now. With employees working remotely or across multiple global locations, SoundCloud needed a flexible Business VPN solution that did not require heavy admin work. NordLayer made a perfect fit.
SoundCloud switched to NordLayer’s Business VPN, which provided secure, reliable connectivity and saved the company many hours of IT work.
“Thanks to fast internet and reliable VPN performance in all locations, our employees can work without connection issues or delays.”
NordLayer also allows users to easily change IP addresses to access region-restricted servers, which is critical for teams working with vendors or platforms based in other countries.
Does your business need secure and reliable connections? NordLayer provides fast deployment, flexible plans, and strong data security.
Visit NordLayer to find the best plan for your needs.
Joanna Krysińska
Senior Copywriter
A writer, tech enthusiast, dog walker, and amateur pastry chef, Joanna grew up in a family of engineers and mathematicians, so a techy mind is in her genes. She loves making complex tech topics less complex and digestible. She also has a keen interest in the mechanics of cybercrime.
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